Monday, August 9, 2010

B2BCeption


One of the best movies this year was release a few weeks ago in Christopher Nolan’s Inception. Nolan is known for having multilayered, and sometimes confusing, plots. Inception doesn’t shy away from that. For those not in the know, Inception deals with a group of people that can enter dreams and gain the information they need from their target. But a bigger problem comes when they need to create information in a target’s head without him knowing it was planted. It can only be accomplished by going into dreams inside of dreams. Layers inside of layers.

In a way, the multiple layers idea is much like what we do at B2BGateway.Net. On the top layer, our sales team talks to prospective clients and explains the world class service we provide. Go one layer deeper, and we have our Support Engineers that help all of our clients through the EDI process and through any speed bumps they may hit. Another layer down we’ve got the Setup team that gets everything rolling. At this point, we’re three dreams deep and things are so far removed from reality, they might not even exist. But let’s continue, another layer and the Maintenance team helps keep everything running smoothly. And go one layer further, and the Development team is in the background making the website and desktop apps for the client.

Much like the dream levels, the further down you go, the more abstract it becomes. If we’re doing our jobs right, the clients are only aware the Setup team exists, and maintenance and development are hardly seen. So, while we’re a lot like the movie Inception, we sadly don’t have Leonardo DiCaprio. But who knows, he might be a level deeper than Development.

Tom Lynch, Infra Programmer, RI Office

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