Whenever we get a new contract, the first thing I do is Google the Company Name. I think it is really important to understand what product the client is selling. One of our clients, T3 Micro, sells salon quality hair dryers and tools. So next time I was at the Salon, I asked my stylist what kind of hair dryer she had and she actually did have a T3 Micro dryer AND a T3 Micro hair straightener. She told me how the other stylists in the salon used T3 Micro tools as well. From this, I was actually able to relate something she uses every day to B2BGateway www.b2bgateway.net.
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